Content, and specifically text content, is essential when it comes to search engine optimization. Without relevant content, search engines will not be able to link the words used in the search with the content on your website. This is where the concept of keywords comes in to play. A keyword is a descriptive term or group of words that captures the general essence of a topic, product, service, etc.

Key density is critical because Search Engines implement this information to determine a websites theme, and which keywords the site is relevant for. The perfect Word density will help achieve higher Search Engine positions but Key density needs to be balanced correctly.

What I want to address here is using articles on a smaller scale to exploit the same advantage without the need to pay anything at all for any clicks you receive. Pay Per Click advertisers buy up hundreds or even thousands of these long tail keywords and point them at affiliate pages in the hope to earn more commissions.

When you are clear about who you want to target, you know how to make better use of the keywords that are presented to you by the keyword tool. Google has an external keyword tool that is free to use. You don't have to pay a cent to use it. It can suggest many relevant keywords for your niche, and also provide you with useful estimated traffic numbers. Alternatively, you can use a paid keyword tool like Rapid keyword. I use the tool about once every week.

Scan through each sample carefully and list down words that are relevant to the topic. Look at your finished list of keywords and select the most common terms. These are the ones that are most likely come out in search engines when people start to look for articles on the same topic.

Get a group of experienced internet marketers together and you can start a heated debate by raising the question of whether PPC or SEO is the better marketing method. In truth, both have their benefits, particularly if you are pursuing an SEO campaign.

Google has a free tool called the Keyword Tool External. I visit that site about once a month to see what people are typing into Google when they are looking for information on the various topics I teach. I make a list of these phrases that I can look at whenever I am writing a new article or a post for one of my blogs.

keyword and keyword phrases that reflect what clients are looking for and what the company's major products are should be well chosen before the actual construction of any website. These carefully selected keywords or keyword phrases should be strategically placed all over your website should you hope your site be ranked by search engines.

Read about content writing also read about article submission and search engine optimization

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